Marketing Professional

No matter how great the product or how brilliant the management, no good business can succeed without a sound and effective marketing strategy. Professionals in this field understand consumers, how to reach consumers and how to put a product in the best light possible for sales. Anyone can master the fundamentals of business and management, but it’s important to sustain that business by translating your skills into sales through marketing. Successful sales initiatives require sound marketing strategy to effectively explain the benefits of your product or service to exactly the customers who will keep your business going for years to come.

This online program is taught by Condensed Curriculum International, an educational partner working with the University of Arkansas. The Marketing program outlines for students current theories of marketing, their effective application and concepts important to marketing goods and services, identifying and further defining target customers, targeting those customers, and really reaching them through your messaging from both a domestic and global perspective. Learners will explore the elements of market research, identifying target customers, branding, pricing, developing product offers, and developing marketing communications for various distribution channels. Students will examine marketing critically from the perspective of the consumer, the overall economy, and technology as well as the legal and ethical issues that arise to ensure responsible marketing.

This program offers learners a view of the principle areas of marketing. It explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Learners will gain a working knowledge of practical marketing and business vocabulary. Additionally, participants will analyze today’s global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.

Course Outcomes

At the end of this course, learners will be able to:

• Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives.
• Analyze how the characteristics of the business environment can impact marketing decisions.
• Analyze the possible impacts of marketing research on a business plan.
• Evaluate how consumer characteristics and behavior affect marketing strategies.
• Compare B2B and consumer markets.
• Compare various considerations in product and services marketing.
• Analyze how integrated marketing communications (IMCs) are developed and implemented.
• Analyze the considerations and process of creating a pricing strategy.
• Distinguish marketing channel options, considerations, and interactions.

Certification

This course assists learners in preparing for the following certifications. Note: Learners must pass a certification exam and, in some cases, document a specified amount of work experience, in order to be eligible for certification.

• National Workforce Career Association (NWCA) Marketing (B-MKTG) Certification

Marketing Professional is not a licensed profession; however, the actions of marketers are highly regulated by the Federal Trade Commission (FTC), and industry self-regulating bodies such as the Association of National Advertisers (ANA) that establishes ethical standards and principles of marketing.

Prior Learning

This professional skills training course is beginner-friendly, with no prior expertise required. However, to ensure success, students should:

• Be comfortable reading and understanding English, as all materials are provided in English.
• Have basic computer skills, including navigating the internet, downloading/uploading files, installing software, and using applications like Microsoft Word.

These foundational skills will help you engage fully with our primarily online courses.

Optional Volunteer Externship Opportunity

Students who complete this program are eligible to participate in an optional volunteer externship opportunity with a local company/agency/organization whose work aligns with this area of study in order to gain valuable hands-on experience. As students progress through their eLearning program, an Externship Coordinator will reach out to coordinate placement.

Note: Additional documentation including health records, immunizations, drug-screening, criminal background checks, etc. may be required by the externship facility.