Social Media for Business

Illustration of people using laptops and mobile devices for social media

Part of the Digital Marketing Series

Most companies understand the importance of having a social media presence, but few understand the best way to activate individual platforms as effective pieces of an overall marketing strategy. Any platform can provide value to your business if potential customers actively use it.

When it comes to almost any social media platform, a business should consider the role that platform plays in the following activities.

  • Publishing
  • Promoting
  • Connecting
  • Listening/Researching

This course will provide an overview of the major social media platforms and discuss how businesses should interact with customers on each.

Learning Objectives

You will leave the course with a basic understanding of:

  • The major social media platforms
  • The demographic makeup of users on each platform
  • Established business practices for connecting with customers and growing sales using these platforms

March 8, 2018

8:30 am - 4:30 pm

Lunch is on your own
11:30 am - 12:30 pm



10% discount for University of Arkansas faculty, staff and current students. To receive the discount, you must register with your uark email address and enter coupon code 'UA10' at checkout. Status will be verified and correct rate will be applied. Additional discounts do not apply.​
No refunds of the UA 10% discount, or any other discount, will be granted once registration is complete.



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Global Campus - Rogers
3300 Market Street
Suite 402
Rogers, AR 72758

In partnership with:

modthink logo - digital - social - web


Brad Lawless

Brad Lawless
Chief Strategy Officer
@ Modthink

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Brent Robinson

Brent Robinson
@ Modthink

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