Social Media for Business
Most companies understand the importance of having a social media presence, but few understand the best way to activate individual platforms as effective pieces of an overall marketing strategy. Any platform can provide value to your business if potential customers actively use it.
When it comes to almost any social media platform, a business should consider the role that platform plays in the following activities.
This course will provide an overview of the major social media platforms and discuss how businesses should interact with customers on each.
You will leave the course with a basic understanding of:
- The major social media platforms
- The demographic makeup of users on each platform
- Established business practices for connecting with customers and growing sales using these platforms