Search Engine Optimization (SEO)

Search Engine Optimization

Part of the Digital Marketing Series

Having a website or Facebook page isn’t enough to be successful in the online world of business. This course will introduce you to the technical and human aspects of implementing a well-founded Search Engine Optimization (SEO) strategy. Learn the basics of creating a strong foundation for your online presence. Nurture your presence over time, and, ultimately, convert your visitors to customers. 

Learning Objectives

  • Create an SEO strategy for your business
  • Audit your website and find actions you can take to improve it
  • Research what internet users are looking for and how it relates to your business
  • Measure the results of your efforts with analytics

April 24, 2018

8:30 am - 4:30 pm



10% discount for University of Arkansas faculty, staff and current students. To receive the discount, you must register with your uark email address and enter coupon code 'UA10' at checkout. Status will be verified and correct rate will be applied. Additional discounts do not apply.​
No refunds of the UA 10% discount, or any other discount, will be granted once registration is complete.


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Global Campus - Rogers
3300 Market Street
Suite 402
Rogers, AR 72758

Offered in partnership with



Roger DickeyRoger Dickey, Jr
Director of Development

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