Search Engine Optimization (SEO)
Having a website or Facebook page isn’t enough to be successful in the online world of business. This course will introduce you to the technical and human aspects of implementing a well-founded Search Engine Optimization (SEO) strategy. Learn the basics of creating a strong foundation for your online presence. Nurture your presence over time, and, ultimately, convert your visitors to customers.
- Create an SEO strategy for your business
- Audit your website and find actions you can take to improve it
- Research what internet users are looking for and how it relates to your business
- Measure the results of your efforts with analytics