Local SEO-Google My Business
Whether your business is regional, national or international, your local SEO matters. Your company's profile shows up in web, mobile and map search results. Your address and hours of operation aren't the only information in your profile. Ratings, photos and now 360 degree "Streetview" tours of the inside of your work space send social cues to potential customers giving them a better feel of your company.
This course will start with Google and move to Bing, Apple, and Yahoo! Each has its own variations of local. Because these services are relatively new, simply claiming and validating your location can push you ahead of your competition.
Instructors will discuss why local results are important and how to make it work for your business. Instructors will review how to claim your profile, how to setup your back-end, how to connect it to your analytics, social channels and paid media accounts.
Instructors will demonstrate how to claim your profile, set up your back-end, and connect it to your analytics, social channels and paid media accounts.
Instructors will also show you how to create a simple 360-degree tour inside of your business, using your smartphone and the Google StreetView App.
- Digital Marketing 101
- Buyer's journey
- Buyer personas
- Buyer questions and keywords
- Classmate introductions
- Describe your business
- The class will "workshop" your buyer personas
- Channel review (Google My Business, Bing Places, Apple Maps)
- Understand the mechanics of each channel
- Explore use cases for each
- Evaluate channel's application to your business
- Connecting social media, analytics, and pay per click to local SEO
- Review online resources