Google Analytics

Person viewing head up display (HUD) with data and key performance indicators (KPI)

Part of the Digital Marketing Series

Google AnalyticsFact: 94.6% of all marketing websites use Google Analytics. Since almost every web site exists to market something (a product, a business, or an organization), we can safely assume that Google Analytics powers the online business world. If you don't use Google Analytics, you're missing out on a wealth of information about who visits your website, what they look at and when they leave. Learn how to set up Google Analytics and how to use it with a WordPress site to make better decisions for your business.

Learning Objectives

Attendees will leave the course understanding:

  • How to set up a Google Analytics account
  • How to integrate Google Analytics into an existing web site
  • How to read the data produced by Google Analytics
  • Which data is most important for understanding the behavior of potential and existing customers


Lunch is on your own
11:30 am - 12:30 pm


Discount Information
Refund Policy


Global Campus - Rogers
3300 Market Street
Suite 402
Rogers, AR 72758

In partnership with:

modthink logo - digital - social - web


Brad Lawless

Brad Lawless
Chief Strategy Officer
@ Modthink

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Brent Robinson

Brent Robinson
@ Modthink

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