Google Analytics

Person viewing head up display (HUD) with data and key performance indicators (KPI)

Part of the Digital Marketing Series

Google AnalyticsFact: 94.6% of all marketing websites use Google Analytics. Since almost every web site exists to market something (a product, a business, or an organization), we can safely assume that Google Analytics powers the online business world. If you don't use Google Analytics, you're missing out on a wealth of information about who visits your website, what they look at and when they leave. Learn how to set up Google Analytics and how to use it with a WordPress site to make better decisions for your business.

Learning Objectives

Attendees will leave the course understanding:

  • How to set up a Google Analytics account
  • How to integrate Google Analytics into an existing web site
  • How to read the data produced by Google Analytics
  • Which data is most important for understanding the behavior of potential and existing customers

May 10, 2018

8:30 am - 4:30 pm


Lunch is on your own
11:30 am - 12:30 pm


10% discount for University of Arkansas faculty, staff and current students. To receive the discount, you must register with your uark email address and enter coupon code 'UA10' at checkout. Status will be verified and correct rate will be applied. Additional discounts do not apply.​
No refunds of the UA 10% discount, or any other discount, will be granted once registration is complete.



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Global Campus - Rogers
3300 Market Street
Suite 402
Rogers, AR 72758

In partnership with:

modthink logo - digital - social - web


Brad Lawless

Brad Lawless
Chief Strategy Officer
@ Modthink

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Brent Robinson

Brent Robinson
@ Modthink

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