Fact: 94.6% of all marketing websites use Google Analytics. Since almost every web site exists to market something (a product, a business, or an organization), we can safely assume that Google Analytics powers the online business world. If you don't use Google Analytics, you're missing out on a wealth of information about who visits your website, what they look at and when they leave. Learn how to set up Google Analytics and how to use it with a WordPress site to make better decisions for your business.
Attendees will leave the course understanding:
- How to set up a Google Analytics account
- How to integrate Google Analytics into an existing web site
- How to read the data produced by Google Analytics
- Which data is most important for understanding the behavior of potential and existing customers