Digital Marketing Strategies for Small Business

Digital Marketing Strategies for Small Business

Everyone says you need SEO, and you want to place ads on Google and Facebook. You want to know if your efforts are working. SEO, Ads and Analytics are all interconnected by Keywords.


In this course, we review how a solid Keyword strategy will drive your content, social media and paid media campaigns. We'll demonstrate how to set up your Google accounts including AdWords, Google Analytics and Google Search Console. We'll walk you through setting up a basic PPC campaign from researching keywords to creating ads to bidding strategies. We'll review how to read your analytics and make campaign adjustments.


  • Digital Marketing 101
    • Buyer's journey
    • Buyer personas
    • Buyer questions and keywords
  • Classmate introductions
    • Describe your business
    • The class will "workshop" your buyer personas
  • Channel review
    • Google AdWords
    • Google Analytics
    • Google Search Engine Console
  • Example Pay Per Click campaign
  • Review online resources
    • Learning resources
    • 3rd party apps
  • Assessing and hiring PPC/SEO companies


This course is not yet scheduled, but we can notify you when it is.

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8:30 am - 4:30 pm




Brent RobinsonBrent Robinson

@ Modthink



Lauren AllisonLauren Allison

SME/Paid Media Specialist
@ Modthink