Buster ArnwineBuster Arnwine

Vice President of Sales
Reckitt Benckiser

Buster is Vice President of Sales at Reckitt Benckiser (RB), a leading Global FMCPG manufacturer.  Buster is originally from Tennessee, where he studied Supply Chain at the University of Tennessee-Knoxville. 

Buster brings a diverse background spanning across multiple functions, working with a variety of customers as well as brands from the FMCPG field.  In 2004, Buster started his career in supply chain where he gained experience in customer service, forecasting, and transportation. After serving in various successful roles in Supply Chain, at both Unilever and RB, Buster moved to the Sales and Marketing side of the business in 2010.  Previously, Buster has held the following positions, including Lysol Trade Manager, Sam’s Club Sales Director, and US Healthcare Trade Director. Currently, Buster is enjoying serving as the VP of Sales for the RB Walmart team in Northwest Arkansas.

Murray AustinMurray Austin

Senior Manager in Information Systems
JB Hunt

Murray is a graduate of the University of Arkansas with a Bachelor’s degree in computer systems engineering. She is a certified Project Management Professional (PMP) and Agile Certified Practitioner (PMI-ACP) with nearly 15 years of experience in projects ranging from large-scale enterprise deployments to localized agency endeavors.

Although her career began in engineering and development, she quickly found her passion to be in project management based on her ability to combine a technical background with interpersonal skills, successfully bridging the gap between client account management and development teams. In her current role as Senior Manager in Information Systems at JB Hunt she is responsible for web development and analytics in close liaison with the Marketing and Application Development teams.

Sarah A. Bartmier Sarah A. Bartmier

Ignite Digital Design and Photography Instructor
Bentonville Public Schools

Sarah is a NWA native, was homeschooled k12, and graduated from Arkansas Tech University in 2004. She has been teaching in NWA since 2004 in various roles, from Bentonville middle school to the University of Arkansas. She has a passion for helping people learn new skills that enrich their lives and help them be more successful in their career paths.

Along with teaching, Sarah is a professional photographer and independent graphic artist. Her photography specializes in lifestyle Seniors, Families, and Weddings. She is passionate about capturing real life as it happens in a way that provokes emotion and the feeling of being in the moment from the viewer.

Currently, Sarah is teaching Ignite Digital Design and Photography for Bentonville Public Schools. Ignite is a Professional Studies program that engages high school juniors and seniors in real, relevant learning through professional partner projects and internships.

Pam Belcher Pam Belcher, SHRM-CP

HR and Training

Pam is a graduate of Kansas State University with a Bachelor’s degree in elementary education.  She has worked over 20 years in training and development for many Oklahoma/Arkansas area companies, in industries such as:  education, manufacturing, healthcare, restaurant management, and child care/learning center operation.  Her areas of expertise are:  Leadership, Management and Team Development; Interpersonal Skills; Safety; and Customer Service.

Her experience in training and development has been with such organizations as:  Tulsa Technology Center, OSU Okmulgee, University of Tulsa, Tulsa Community College, NorthWest Arkansas Community College, and currently with the University of Arkansas Global Campus.

Pam is a certified instructor of Achieve Global, Development Dimensions International, and American Management programs, as well as Appreciative Inquiry and Appreciation at Work.  Pam is a practitioner of the instruments: MBTI and CPI 260.

Laura BerrymanLaura Berryman

Teaching Assistant and Doctoral Candidate, Department of Biology
J. William Fulbright College of Arts and Sciences, University of Arkansas

A native of Northwest Arkansas, Laura Berryman-Williams received her B.A. in Environmental Science and Environmental, Population, and Organismal Biology from the University of Colorado at Boulder. She worked as an environmental educator in coastal Georgia, then received her M.Ed. in Secondary Science Education from Armstrong Atlantic University (now Georgia Southern). After teaching high school science for several years, she returned to Arkansas and is currently a Doctoral Candidate in Biological Sciences at the University of Arkansas in Fayetteville. Her research is focused on stream ecology and the responses of small invertebrate communities to stream conditions and predation.

Brenna BlackwellBrenna Blackwell

Mobile Developer

Brenna Blackwell is a mobile developer at RevUnit, a software development shop focusing on innovative mobile and web solutions. She got her start in mobile development while she was an engineering student at the University of Arkansas, where she wrote native iOS apps for the Department of Biological and Agricultural Engineering. She was able to continue improving those skills upon joining RevUnit's development team after her graduation in 2014. Since starting at RevUnit, she has expanded her role to include back-end web development using Hapi and Node.js as well as cross-platform mobile development using frameworks such as Ionic. She looks forward to continuing to diversify her tech abilities by working on clients' most challenging problems.

Dr. Andrew Braham

Andrew Braham, Ph.D., P.E.

Associate Professor, Department of Civil Engineering
College of Engineering, University of Arkansas

In addition to Dr. Andrew Braham's six years of academic experience at the University of Arkansas, he worked with Koch Materials Company for two years. Through 2016, he has published 24 peer reviewed publications and graduated 10 graduate students. Dr. Braham is a member of three Transportation Research Board committees (AFK20, AFK50, and AHD18) and an active member of the Association of Asphalt Paving Technologists and the Asphalt Emulsion Manufacturers Association. You can find out more about Dr. Braham by going to his website:

Corey CampbellCorey Campbell

Senior Creative and UX Designer

Corey is a Sr. Creative and User-Experience Designer at RevUnit with over 10 years experience in digital design. He specializes in the deliberate and hierarchical construction of interface design systems through Atomic Design Methodology.

He received his Bachelor of Science in Graphic and Web Design from John Brown University and has taught several design courses at local area universities. 

Dr. Caroline Chandler

Caroline Chandler

Web & Graphic Designer
Global Campus, University of Arkansas

Caroline Chandler is a graphic designer with a tendency to scrutinize product packaging and a propensity for designing with a grid. She earned a bachelor’s degree in art from the University of Arkansas and has extensive experience working both in-house and at an agency. She has designed everything from monthly publications and responsive websites to lunch boxes and trade show booths. Caroline is a charter member of the Northwest Arkansas chapter of AIGA, the professional association for design, where she serves as a board member.

Megan CogerMegan Coger

Director, People Team

Megan is the Director, People Team for capSpire, a software and consulting company that specializes in helping create and implement smart solutions to commodity focused organizations. She has found her niche in the tech industry with recruiting and helping to build a company culture based on trust, collaboration, and hard work. She is currently responsible for strategic HR initiatives that help capSpire stay true to its unique culture and retain the best and brightest problem-solvers, while creating a way to scale as a global consulting company in both the US and Europe.

Sarah DaigleSarah Daigle


Sarah is a tech junkie with experience in coding, mobile and web software development and tech initiatives. She hails from New Brunswick, Canada, but has called Arkansas home for 15 years. She runs around with an energetic group of women bloggers though mostly spends her time building and fixing blogs than writing them.

With a passion for tech education, Sarah has taught and created curriculum for kids, college students and grown-ups in corporate settings, as well as help with local tech education initiatives. Sarah is a member of the NWA Tonic Fund, a member managed seed capital fund based in Arkansas, investing in early stage technology and tech-enabled businesses across a variety of industries. Sarah is all about girl power. She champions women’s entrepreneurship and has been a part of programs that teach kids and women to code.

Sharon Deloach, Ed.D., Certified PLE Coach and Trainerheadshot of Sharon Deloach

Founder and Managing Principal
Instructional Leadership Consulting

Sharon Deloach, Ed.D., is an Instructional Leader and staunch education reformer. Sharon gained years of experience serving as an education administration executive, municipal social service administrator, and a leader in the financial services industry. The culmination of her experiences ignited passion to author the book "An Answer to Disenfranchised Students: High School Credit Recovery and Accelerated Programs Increasing Graduation Rates for Disenfranchised, Disengaged, and At-Risk Students at Nontraditional Alternative High Schools".

A native of central Texas, Sharon has worked with thousands of educators, students, parents, legislators, industry leaders, and inspiration congregations, to inspire lifelong learning. She has conducted specialized training, conference empowerment seminars, staff development workshops, and convocations across the country and abroad. Sharon earned her Doctor of Education and Master of Education degrees from the University of Mary Hardin-Baylor in Belton, TX. She graduated magna cum laude from Texas A&M University in Corpus Christi with a Bachelor of Science degree. She completed international studies in Europe, collaborating with the University of Maastricht, Zuyd University of Applied Sciences, and Fontys University of Applied Sciences. She holds EC-12 superintendent, principal, and teacher certifications. Additionally, Sharon holds counseling certificates and a nonprofit certification. She has been recognized with a number of honors from business councils, civic organizations, military, and education organizations. Sharon is the founder of Instructional Leadership Consulting.

Roger Dickey, Jrheadshot of Roger Dickey

Director of Development

Originally from Missouri, Roger completed his programming education in Florida and began his tech career there. He relocated to Arkansas in 2012 and joined WhyteSpyder as a Director of Development. With 15+ years of experience in the software development and IT fields, Roger is a full-stack developer and network administrator that designs and implements multiple business applications. He enjoys sharing his enthusiasm for development and digital marketing with others.

Priscilla EtheredgePriscilla Etheredge

Account Representative

Priscilla worked at Walmart for 25 years in multiple roles including Store Operations, Merchandising, Realty Management, Category Management, Financial Planning, and Talent Development.  Additionally, she had the privilege of working directly with Mr. J.B. Hunt by assisting him with property management. Priscilla currently works for Crossmark which affords her the opportunity to share her depth and breadth of experience in a marketing capacity.

Priscilla is a graduate of the University of Arkansas. She holds certifications from Birkman, Dale Carnegie, and NWACC's Retail Marketing Analyst program. Currently, Priscilla is pursuing her SHRM-SCP certification by participating in the SHRM Learning System Prep Courses offered by the Global Campus. In her free time, she volunteers at the Rapha Women's Ministries and Habitat for Humanity.


Lee Evans Lee Evans, CSM, CSPO

Senior Product Manager
Retail Solutions Inc.

Lee is a Sr Product Manager at Retail Solutions Inc where he drives the next generation of reporting and business intelligence products.  He brings over 15 years of Retail, Transportation and Entrepreneurial experience where he has been focused on bringing value to the community through market leading technology.

Lee is an Agile Evangelist and Application Enthusiast! He uses an Agile software development approach where significant importance is placed on people, collaboration and flexibility.  This approach allows him to deliver the highest value to his customers in the least amount of time.  He is a Certified Scrum Master and Certified Scrum Product Owner.  More than anything, he is an Excel fanatic!

Outside of work, Lee enjoys outdoor sports, spending time with his family and cooking.

Michael Evans

Michael Evans, Ph.D.

Professor, Department of Horticulture
Dale Bumpers College of Agricultural, Food and Life Sciences, University of Arkansas

Dr. Evans began his career in horticulture working at a local nursery near Danville, VA. He also worked on local tobacco farms and was highly active in FFA programs. After completing high school, which included two years of vocational horticulture classes, he earned his B.S. in Horticulture from Virginia Tech in 1985 and his M.S. and Ph.D. in horticulture from the University of Minnesota in 1988 and 1990, respectively. He has served on the faculties at University of Florida and Iowa State University. He is currently a Professor in the Department of Horticulture at the University of Arkansas where he conducts research on the production of fresh greens, herbs and strawberries in greenhouses and controlled environment systems. Dr. Evans teaches classes in Greenhouse Management/Controlled Environment Agriculture and Greenhouse Crops Production. Through various distance education technologies he also teaches Greenhouse Management/Controlled Environment Agriculture at Louisiana State University, Mississippi State University and Oklahoma State University

Spruce Feinstein

Spruce Feinstein

Software Architect

Spruce got his start in the tech world at a local startup called Moxy Ox, where he built web sites for a wide range of clients. He has worked in a number of fields since then, ranging from transportation and logistics, to aviation. Currently he’s a software architect at RevUnit. He enjoys working with teams to design and build software that solves complex problems. Currently he’s working with JavaScript but enjoys all languages, especially learning new ones. Spruce is also passionate about DevOps, and spends time working with the latest and greatest developer tools and infrastructure.

When he’s not building software, Spruce like to spend time outdoors and is currently reading Clean Code by Robert Cecil Martin (which you should also read!)

Claretha Hughes

Claretha Hughes, Ph.D.

Professor, Department of Rehabilitation, Human Resources and Communication Disorders
College of Education and Health Professions, University of Arkansas

Dr. Hughes’ research focuses on value creation through the use of human resource development and technology development. She is interested in the impact of the five values (location, use, maintenance, modification, and time) of people and technology (1) on teaching and learning processes and motivation; (2) on organizational culture, change strategies, and leadership; and (3) on the use technology in the workplace environment and employee behavior.

She is the 2009 University Council of Workforce and Human Resource Education Outstanding Assistant Professor. Dr. Hughes has a Ph.D. from Virginia Tech, a MT degree from NC State University, a BA from Clemson University and an MBA from the Sam M. Walton College of Business at the University of Arkansas. Her book Valuing people and technology in the workplace: A competitive advantage framework won the 2013 R. Wayne Pace Book of the Year award from the Academy of Human Resource Development.

Grace Judson headshot

Grace Judson

Instigator and Facilitator of Meaningful Strategic Change

Grace Judson is a team dynamics and communication coach and an instigator of meaningful strategic change. For 16 years, she held executive leadership positions in global organizations, until realizing she could have a more meaningful impact as an external strategic consultant.

Now, she's dedicated to helping business owners, leaders, and teams realign with their purpose so they make more money doing work they love – while staying true to their desire to change the world. She's taught business and communication courses at local colleges and has written the manual on navigating office politics: The Five Deadly Shoulds of Office Politics: how they mangle your career (and what to do about them).

Chad Kieffer headshot

Chad Kieffer

Lead Developer
Esoterix Software and Consulting

Chad has over 20 years of development experience specializing in Healthcare IT, Logistics, and GIS programming. He holds bachelors degrees in Computer Science, German, and Classical Studies and a masters in Comparative Literature from the University of Arkansas. While an undergraduate at the U of A, he completed a six-month internship with JB Hunt and worked with the company after graduation.

Chad wrote a software suite for a local healthcare coaching and consulting business and coded solutions for Pfizer Health Services' Healthy Arkansas philanthropic program, for CVS's Employee Smoking Cessation program, and on TechPay™ algorithms for dental labs in the US. He has also done research, consulting, and development work for numerous government and private agencies, including USDA, NRCS, the U of A, etc.

In addition, he has nearly a decade of part-time teaching and training experience, both as a computer programming track and Community Ed instructor for Northwest Technical Institute and as a programming trainer for several local large companies.

In his current capacity, Chad is primarily engaged in basic data analytics and backend development work for non-profits and municipal government bodies both in Arkansas and in Washington state.

Brad LawlessBrad Lawless

Chief Strategy Officer

An expert media strategist and veteran of several small businesses and startups, Brad possesses deep knowledge of digital, social, influencer, and content marketing as well as how to connect them all together in an effective campaign strategy. He holds two degrees from the university of Arkansas (B.A. in English and Master's of Information Systems). His industry experience spans healthcare, technology, large scale retail, and ecommerce. Brad is passionate about video, writing, and podcasting. He enjoys spending his free time reading and exploring the trails and rivers of Northwest Arkansas.

Katie Morris Katie Morris, SHRM-SCP, SPHR

Program Manager, Talent Development

For the past 24 years, Katie has worked for Walmart Stores, Inc. and has held several positions in Training and Development and Global Talent Management. She currently works in Global Talent Management as a Program Manager, where she develops and manages top-talent leadership development programs for the HR function.

Katie Morris is a graduate of Ball State University in Muncie, IN with a BS in Marketing. She serves in several leadership positions within the Bentonville Public Schools PTOs and is an active volunteer in various community organizations, including the Sharing and Caring program of NWA.

Becky Paneitz, Ph.D., Certified PLE Coach and TrainerBecky Paneitz, Ph.D.

Founder and CEO
Inseitz Group

Paneitz is a seasoned consultant, speaker, and coach – dedicated mentor, motivator, and business leader who collaborates, instructs, and inspires for success.

Paneitz is best known for her 10 years as president of Northwest Arkansas Community College. She was the first woman in Arkansas to receive President Emeritus distinction, which she was awarded for her commitment and dedication to the college after her July 2013 retirement.

Paneitz is a member of the Northwest Arkansas Council, serves on the board of WorkMatters, and is a member of the NWA ALPFA Corporate Advisory Board. She is actively involved in the Northwest Arkansas community and is passionate about women's issues. She is an adjunct faculty member for National American University.

Adam R. Pope, Ph.D.Adam Pope

Director, Graduate Certificate in Technical Writing and Public Rhetorics, Department of English
J. William Fulbright College of Arts and Sciences, University of Arkansas

Dr. Pope got his start in technical and professional writing early, serving as the primary technical writer for his family's third-generation tire and auto shop in West Tennessee from his teenage years onward. He earned a dual major from Freed-Hardeman University in Spanish and English in 2006,  his M.A. in English from the University of Arkansas in 2008, and his Ph.D. in Rhetoric and Composition specializing in Technical Writing and Public Rhetorics from Purdue University in 2013. At the University of Arkansas, he created and directs the Graduate Certificate in Technical Writing and Public Rhetorics, an online graduate level program designed to help working professionals from Northwest Arkansas and around the world develop writing skills for the modern workplace. He teaches courses in document design, writing for the web, technical editing, user experience design, and grant writing. His research focuses on technical writing in online spaces and crowdfunding in particular as an emerging genre of professional writing.

Outside of his academic work, Dr. Pope works as a technical editor and organizational writing consultant. He has edited numerous academic articles as well as a book published by Oxford University Press. Additionally, while working as a Ph.D. student at Purdue University he developed and maintained a custom learning management system based on the open-source content management system Drupal. He also served as a content author for TOWN, a Bill and Melinda Gates Foundation grant project run by the Purdue Online Writing Lab (OWL).

Aaron RobinsonAaron Robinson

Systems Analyst, Technology

Aaron is a senior software developer at Walmart with 10 years of experience developing desktop, mobile and web applications. He has a bachelor's degree in computer science from Brigham Young University - Idaho. While working toward his degree, Aaron started an internet-based textbook rental business that he used to finance his education. Post-graduation, he began his career in the national defense industry for Lockheed Martin. There, he performed research and development in military logistics and developed software for a satellite ground system. Aaron started with Walmart in 2014, where he has worked on mobile application development, enterprise master data management and retail analytics. In his current role, Aaron is the UI/UX lead developer for the next version of the Decision Support System, which is responsible for storing and delivering the data that drives Walmart's business decisions, as well as those of its suppliers.

Brent RobinsonBrent Robinson

Founder and CEO

With three small business, a social media startup, and five years in San Francisco during the dot com boom, Brent draws from an array of experiences in technology and digital marketing. After returning to Arkansas in 2003 to earn his MBA, he's started a Ben & Jerry's ice cream shop, managed CPG projects at Rockfish, and designed social media campaigns for Collective Bias. Getting back to his small business roots, Brent launched Modthink in 2012 and has provided digital, social and web marketing to hundreds of businesses in the region and across the country. He specializes in website design, SEO, and paid advertising. Brent is a Wilderness First Aid instructor, a fly fisherman, and an active parent volunteer with his boys' scout troop (BSA 102) and when he's not in front of a screen, he's out camping and canoeing.

Cliff Sandsmark Cliff Sandsmark, CCP, CSCP, SHRM-SCP, SPHR

Sr. Compensation Manager
J.B. Hunt Transportation Services, Inc.

In his current position, Cliff is responsible for the design and development of competitive compensation and incentive pay systems.  He has over twenty years of experience in Human Resource Management.

Cliff completed graduate courses at the Johns Hopkins University in Baltimore, MD and earned his MBA from the Sam M. Walton College of Business at the University of Arkansas. He has taught undergraduate classes at the Walton College and is currently an Adjunct Professor at Bell Graduate School of Engineering for the Masters of Science in Operations Management.  Cliff is also a Senior Instructor for the SHRM Learning System Certification preparation program at the Global Campus.

Cliff received NOARK’s HR Pillar Award for outstanding service to the HR community in 2012, was the Chapter President for NOARK in 2014, and is serving as Co-Chair for the 2016 ARSHRM Conference & Exhibition.

Joe Saumweber Joe Saumweber

Co-Founder and CEO

Joe Saumweber is the Co-Founder and CEO of RevUnit, a technology consultancy, with offices in Las Vegas, Dallas, St. Louis and Bentonville, Arkansas. As CEO, Joe leads his cadre of strategists, experienced designers and technologists to build digital products for brands like Walmart, Virgin, Purina, AT&T, Zappos and School of Rock. Over its five-year history, RevUnit has become one of the country's fastest growing companies listed on the Inc. 5000 and has been recognized two years in a row on the "Best Places to Work" list.

As a thought leader in digital transformation Joe often writes and speaks on strategies for innovation and reducing friction within the enterprise. His greatest passion though is building great teams that build great products. These teams are the "Unit" in RevUnit, and they bring advanced problem-solving techniques to bear on their client's toughest problems.

Joe is a proud member of the Northwest Arkansas startup community. As such he is involved in technology education, startup mentoring, the 1 Million Cups Bentonville chapter and founded the 479 Forum, a peer mentorship group that includes many of NWA's fastest growing startup founders.

Kate Shoulders

Kate Shoulders, Ph.D.

Assistant Professor
Dale Bumpers College of Agricultural, Food and Life Sciences, University of Arkansas

Dr. Kate Shoulders is an assistant professor in the Department of Agricultural Education, Communications, and Technology at the University of Arkansas. Her work is devoted to agriculture teacher education, and impacting teaching and learning. She was a high school agriculture teacher in Kentucky before getting her Ph.D. at the University of Florida.

Silke Spiesshoefer

Silke Spiesshoefer, Ph.D.

Clinical Assistant Professor, Department of Electrical Engineering

College of Engineering, University of Arkansas

Silke graduated with a Ph.D. in Microelectronics-Photonics (2005), a Masters Degree in Electrical Engineering (2001), and a Bachelors Degree in Chemical Engineering (1998) from the University of Arkansas, Fayetteville. She also holds a Masters in Business Administration from Webster University (2008) in St. Louis, Missouri. Silke has been affiliated with HiDEC since 1996, and has recently become an Adjunct Professor with the center.

Silke is currently the Technical Research Director for the Advanced Technologies Division (ATD) of Engineering Systems Solutions (ESS), headquartered in Frederick, MD. She is directly responsible for the initial creation and management of the ATD of ESS and creating new development projects/products including the development of nanomaterial based product and process development for advanced batteries, antennae, and novel sensor technologies. Dr. Spiesshoefer also has extensive experience in technical marketing and program management.

Cristy Stamps

Cristy Stamps

NorthWest Arkansas Community College

Cristy is an Instructor that specializes in teaching Microsoft Office programs.  Cristy holds a Bachelor’s degree (Business Education) and Master’s degree (MAT) from The University of Arkansas in Fayetteville, Arkansas.  She has been an Instructor in the Computer Information Department at the Northwest Arkansas Community College for the last 16 years while serving on various boards and committees including Assessment, First Year Task Force, Professional Development & Advisory.  She is a member of the National Business Education Association.  Cristy has a passion for teaching, education and lifelong learning.

Ryan Stearle Ryan Stearle

Vice President of Sales
Infinity Product Group

After receiving his bachelor's degree from the Sam M. Walton College of Business at the University of Arkansas in 2002, Ryan spent five years working for Sears and a major Budweiser distributor in sales and management before returning for his MBA in 2008. During the full-time MBA program, Ryan interned for Procter & Gamble before accepting a position with Alltel Wireless in Little Rock upon graduation. Late in 2009, he moved back to Northwest Arkansas to join the Walmart Vendor Community, and he and his family have been here since. Over the past five years, Ryan has held a variety of marketing and sales leadership positions with Alberto Culver, The Coleman Co., Rawlings Sporting Goods, and Allegro (a division of the Conair Corporation). He is currently the Vice President of Sales for Infinity Product Group in Rogers, AR. He met and married his beautiful wife, Keisha, while they were both attending the University of Arkansas in 2002, and they have three amazing boys.

Mike Sypult

Mike Sypult

Mike Sypult is a computer training professional that conducts seminars and speaks at conferences on matters related to the use of computer applications and technology. Mike's background in information technology spans 24 years as an instructor for Northwest Arkansas Community College and the University of Arkansas, where he served as Director of Computer Training Services. Mike holds the Microsoft Office Specialist Master certification and provides training across the State of Arkansas in the latest version of Microsoft applications.

Rick Teague William ‘Rick’ Teague, SHRM-SCP, SPHR

TransAmericas Human Resources, LLC

Rick is a Human Resources Generalist with a Bachelor’s Degree (BBA) and Masters Degree (MA) in Business Administration. He has 35 years HRM experience working with three of Fortune 100s Most Admired Companies: McKesson, Nestle and Raytheon. Rick is also an Adjunct Professor for the University of Arkansas, College of Engineering.  He is the certification chair for the northwest Arkansas chapter of the Society for Human Resource Management (NOARK), and a life member of SHRM. In April 2013, he launched a new human resources consulting firm for small to medium-size businesses known as TransAmericas Human Resources, LLC.

Lisa WatsonLisa Watson

Founder and CEO

Lisa is a 27-year resident of Northwest Arkansas, having graduated from John Brown University with a focus in home economics/business/journalism. She has worked in and around the Wal-Mart environment for 25 years, both in the home office and on the supplier side. The BBQC currently does consulting and account management work for 2 Wal-Mart suppliers and a building contractor. Lisa has invented and is developing an e-commerce website called, which will provide a unique shopping experience to a specific market segment. She has a passion for helping others by teaching them skills that enable them to be more efficient in today's fast-paced workplace.

Daniel Worthy Headshot

Daniel Worthy

Technology Architect
Rockfish Digital

Daniel Worthy started his career with Rockfish in 2007 as an entry level developer. He would go on to contribute to a wide variety of projects including: mobile web, e-commerce, retail operations, blogs, interactive video rooms, and sweepstakes. As a Technology Architect, Daniel is responsible for understanding which new technologies to utilize and then bringing the rest of the technology organization up to speed to implement. Daniel is passionate about development and the unique problem solving challenges that come with it.