94.6% of all marketing web sites use Google Analytics. Since almost every web site exists to market something (a product, a business, or an organization), we can safely assume that Google Analytics powers the online business world. If you don't use Google Analytics, you're missing out on a wealth of information about who visits your web site, what they look at and when they leave. This course will examine how to set up Google Analytics and how to use it in a WordPress web site to make better decisions for your business.
Attendees will leave the course understanding:
- How to set up a Google Analytics account
- How to integrate Google Analytics into an existing web site
- How to read the data produced by Google Analytics
- Which data is most important for understanding the behavior of potential and existing customers
October 10, 2017
8:30 am - 4:30 pm
Lunch is on your own
11:30 am - 12:30 pm
10% discount for University of Arkansas Faculty, Staff and Current Students. To receive the discount, you must register with your uark email address and enter coupon code 'UA10' at checkout. Status will be verified and correct rate will be applied. Additional discounts do not apply.
Global Campus - Rogers
3300 Market Street
Rogers, AR 72758
In partnership with: