Digital Marketing

Intellectual Property for Managers and Entrepreneurs

Doing business today, at all levels, requires an understanding of digital marketing. This course presents must-have knowledge for all small to mid-level business owners and entrepreneurs. The idea of managing or launching a digital marketing campaign can be intimidating, but it is absolutely essential for market exposure, brand awareness and ultimately, revenue growth. Digital channels often present easy, inexpensive ways to spread the word about your business and manage client relationships. This course covers the fundamentals as well as how to leverage these outlets to accomplish your strategic goals. From Facebook to LinkedIn to Instagram and YouTube, firms and individuals are embracing digital marketing processes at an ever-increasing rate and finding that they greatly influence product perceptions and consumption. An understanding of digital marketing is essential to brand development and is a marketing technique for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience with the objective of driving profitable customer action.


Learning Objectives

  • Online Branding
  • Social Media Marketing to include Facebook, Instagram, LinkedIn, Pinterest and Twitter
  • Paid Search Marketing, Organic Search, and SEO (Google AdWords)
  • Influencer Marketing (blogging, vlogging, working with influencers, message creation, etc.)
  • Email Marketing
  • Remarketing and Retargeting
  • Content Creation
  • Analytics, Testing and Determining ROI
  • Bringing it all together: Creating a Campaign
Four Sessions

April 6 - 27, 2017

Thursdays
11:30 am - 1:00 pm

$199

(all four sessions)

10% discount for University of Arkansas Faculty, Staff and Current Students. To receive the discount, you must register with your uark email address and enter coupon code 'UA10' at checkout. Status will be verified and correct rate will be applied. Additional discounts do not apply.​
For information about group discounts or offering a program at your location, contact Erin Morgan or call 479-464-5024.

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Location

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Global Campus - Rogers
3300 Market Street
Suite 402
Rogers, AR 72758


Offered in partnership with

Startup Junkie Consulting


Instructors

Brent Robinson Brent Robinson
Founder and CEO
Modthink

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Myra BraseltonMyra Braselton
Chief Operating Officer
ACORN

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John JamesJohn James
Founder and CEO
Hayseed Ventures 

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Jon CadieuxJon Cadieux
Founder
455 Media Group LLC.

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